December 18, 2020

Merry Christmas and Happy New Year!

Thank you for your persistence and cooperation in 2020! We look back at a turbulent year, facing unknown situations, challenges, readjustments and new opportunities.

The past year has brought new and great initiatives to Queen® Genetics. System development and optimization have been highly prioritized, leading to an interactive customer portal. Our product range has expanded continuously with new, innovative varieties, and we are proud to offer the broadest Kalanchoe assortment on the market. With all our hard work and ambitious improvements throughout 2020, we hope to be your preferred global partner of reliable genetics and young plants in the future. We are looking forward to continuing strong business relations and expanding our assortment even more in 2021.

Team Queen® Genetics wishes you a Merry Christmas and a Happy New Year!


SmartGrower: New customer portal for you!

We are happy to announce that we launch the new Queen® Genetics customer portal, SmartGrower, in the first half year of 2021. It allows growers to download and have access to proprietary growing information, product-related information, our image bank and ordering system.

SmartGrower ensures that our customers find all information and material in one place. The highlight is an integrated ordering system that gives access to real-time data, short term availability and orders already in place. This way, customers can order, review and change their orders 24/7 without any assistance needed.

If you are interested to learn more about SmartGrower, please contact


SNEAK PEEK! Product development and new innovations

Throughout the year, we have expanded our succulent assortment extensively and introduced new, stunning and long-lasting Kalanchoe varieties. This includes the Kalanchoe varieties Ruth, Anais and Frida in bright colours. The CutFlower category holds a great focus in the future. In the video we give you an exclusive sneak peek into the innovative work of our breeding department.


Great expansion of our facilities in Turkey

Since the beginning of April, we have expanded our production facilities and cutting production in Turkey with 5 hectares, as several cut flowers, succulents and new cultures will be produced in Turkey in the year to come. We take you to the new production site in the video above. Enjoy!

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Queen® Genetics
a/s Knud Jepsen
Skanderborgvej 193
DK-8382 Hinnerup

Office Hours: 7 a.m. – 4 p.m. CEST

Tel: +45 86 98 61 88
Fax: +45 86 98 61 99



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