"The motivation for everything we do is the end consumer. As we see it, she is a woman at about 35 years or older. She is the one we care about. Often, she buys flowers and plants which are placed next to fruits and vegetables in the supermarkets - and often she will be disappointed when the products do not last as expected. This does not happen with Queen® Kalanchoes."

- Frands Jepsen, CEO of Queen Genetics.

The consumer describes the flowers as beautiful and very easy flowers that create happiness in their everyday life. They love that the flowers last for minimum 3 weeks and that no water exchange is needed, as the water remains clear and odorless.

On the social media they share their moments with Queen® Flowers and express their enthusiasm with the flowers, as they are perfect for a busy everyday life. 

Check out our instagram Queen® Flowers, and get inspiration on how to connect with your costumers.